What You Need To Know Before Eating Burger King’s Breakfast

What You Need To Know Before Eating Burger King’s Breakfast


If you haven’t been to Burger King in a long
time, it’s worth switching up your morning routine to give it a shot. You might be surprised, and you might also
be surprised by these things that you probably never knew about Burger King’s breakfast. Today, we take it for granted that a Croissan’wich
is a legitimate breakfast option, and we can get one at a Burger King near wherever we
happen to be. But the chain faced some unique challenges
when it came time to invent their breakfast menu, and that time was the 1970s. In 1971, McDonald’s gave one of their franchisees
the go-ahead to sell morning offerings like donuts and sweet rolls. The following year, another McDonald’s franchisee
showed mogul Ray Kroc his idea for a breakfast sandwich, and the fast food landscape was
changed forever. That sandwich was the Egg McMuffin, and it
led to billions in revenue for McDonald’s. It’s not surprising that other chains wanted
to capture their own piece of the morning market, but Burger King faced a major problem. Even though they started trying to develop
a breakfast menu in 1979, it would be another four years before breakfast debuted at Burger
King. That’s because McDonald’s had a surprising
advantage, the grills they used for their burgers could be easily adapted to breakfast
items. In order to set themselves apart from other
fast food chains, Burger King had built their image on their flame-grilling methods. The flame broilers weren’t nearly as adaptable,
and it took a long time to come up with an efficient and delicious set of menu items
Burger King restaurants could cook with existing their equipment. Burger King was years behind their biggest
competitor when it came to establishing themselves as a go-to breakfast chain. That’s continued to be a huge problem for
them, and it’s pretty shocking when you start looking at the numbers. According to Restaurant Business, a single
McDonald’s location averages around $2.8 million in revenue. Burger King’s locations typically only earn
about half that, averaging less than $1.4 million. And breakfast? That’s even more lopsided. McDonald’s earns an average of around $800,000
of their revenue at breakfast, while a Burger King location can expect to make only about
$205,000. That means most locations only make about
15 percent of their annual revenue at breakfast, and that’s a massive missed opportunity. In 2014, Burger King made a breakfast announcement
that, at first glance, seemed strange. Corporate had given the green light to franchisees
who wanted to make Whoppers, Double Whoppers, the Whopper Jr., and fries, along with other
select lunch and dinner items, available for breakfast at some locations. “Ya know, I’m not really into breakfast foods.” “Really? Your purse is shaped like a waffle.” “Is it?” “Please join us.” Business Insider says the move came in response
to McDonald’s shift into making breakfast items available all day, which at a glance,
makes sense. Craving an Egg McMuffin for lunch isn’t weird,
but a Whopper for breakfast? That’s strange…although it’s also worth
noting that the “Burgers for Breakfast” move may have been most well-received by anyone
working an overnight shift, who finally had the opportunity to get something a little
heartier than breakfast as they finish their work day. Forbes was doubtful from the beginning, though,
saying it was risky to encourage people to associate Burger King breakfast with their
burgers rather than, well, their breakfast. There was another possible pitfall, too, and
that’s the alienation of anyone who’s trying to eat healthier. There’s nothing that says gluttony like a
Whopper and fries half an hour after you stagger out of bed, so it was a very, very risky move. It’s up to the franchisees whether or not
they want to offer Whoppers in the morning, and not many locations are still trying it
today. If you’re craving something a little more
substantial than yogurt for breakfast, you can definitely head to Burger King and pick
something up without feeling super guilty…if, that is, you choose wisely. Nutritionist Bonnie Taub-Dix says that the
Egg and Cheese Croissan’wich is a good choice. It comes with only 300 calories and 15 grams
of fat, but you’re also getting 11 grams of protein, and that’s important. Get the Ham, Egg, & Cheese Croissan’wich,
and you’re still making a decent choice. You’ll add 40 calories and a single gram of
fat, but you’ll also be getting 5 more grams of protein. That will help set you up right for the day,
but there is one word of caution: this one comes with 1,000 mg of sodium, which is a
lot, especially for anyone who is watching their sodium intake. But, you could do much, much worse. Even if you’re not the type to count calories
and keep track of exactly what you’re eating, there are some things on Burger King’s breakfast
menu that are so bad for you that you might want to think twice about watching the numbers,
especially when it comes to sodium. “Quick, toss some salt over your right shoulder!” The American Heart Association recommends
you should be getting no more than 2,300 mg of sodium a day, but Burger King has a few
options, including the Egg-normous Burrito, that clock in well above that recommendation. Plenty of others, like the large hash browns,
Ham, Egg, & Cheese Biscuit, and Double Croissan’wich with Sausage, are hovering right around the
1,500 mg mark, and that’s just one small sandwich for one meal of the day. The BK Ultimate Breakfast Platter is by far
one of the worst choices you can make first thing in the morning. Not only does it have 1,230 calories, but
it’s loaded with 70 grams of fat and 33 grams of sugar, more than what the American Heart
Association recommends people get in a day. If you start your morning with coffee, you
need to know about Burger King’s pretty awesome subscription program. In early 2019, they announced they were starting
a coffee subscription program, and for just $5 a month, participants are entitled to a
free small, regular coffee each and every day. Not bad, right? That works out to about 17 cents per cup,
and you can’t beat that. Anyone wanting to participate needs to download
the BK app and enroll through that, and according to Forbes, it’s a genius move. It’s a way to get customers not only in the
door, but using the app and, most likely, picking up more than just a coffee when they
stop by. There’s a bonus to having customers subscribe
through an app, too. How many times have you subscribed to a program
like this, then just not used it? That might leave you feeling like it’s a waste,
but when you’re using the app instead of something like a punch card, Burger King knows if you
haven’t been in for a while and they can send you a friendly reminder. Everyone wins! There’s nothing more frustrating than waiting
in line at the drive-thru at Burger King before pulling up to order and being told that sorry,
they’re no longer serving breakfast. There might just be a Croissan’wich or two
left over, if you’re lucky, but once they’re gone, they’re gone, no matter how nicely you
ask. It’s not just employees being difficult, either. There’s a very good reason that breakfast
stops when it does, and it has to do with temperature. Most Burger King locations open at 6 a.m.,
and immediately start serving breakfast. There’s a chance a 24-hour location might
start earlier, but when it comes to the end of breakfast hours, it’s standard across the
board and stops at 10:30 a.m. Come in at 10:35 and you’re probably out of
luck. But if it helps, they’re not trying to ruin
your day. Breakfast items are cooked at a different
temperature than lunch items, so once they start cooking Whoppers and cheeseburgers,
they have to change the settings on the griddle. The temperature is turned up, and that means
those breakfast items just aren’t possible. Better set your alarm! “What?” “Did you wake me up?” When you make a breakfast sandwich at home,
you probably crack an egg in the pan, add a dash of seasoning, and that’s it. That’s not always the case with fast food
eggs, though, and some might have more ingredients than you think. Take Dunkin’, for example. Their “eggs” also contain things like corn
starch, soybean oil, and citric acid. How does Burger King stack up in the fast
food egg game? Not bad! Their eggs do contain a few more ingredients
than you might expect, and they’re things like water, xanthan gum, butter flavor, citric
acid, and annatto for color. Compared to the laundry list of ingredients
that are in some fast food chain eggs, that’s not terrible. Even if you haven’t been there in a while
for breakfast, you know what Burger King’s menu looks like. Head overseas, though, and you’ll find some
different items on the menu. If you’ve ever wished you could have a hot
dog or two for breakfast, head to Japan and Burger King will make all your crazy hot dog
dreams come true. Singapore still has the Croissan’wich on the
menu, but they’re a little odd: you can choose from turkey sausage, crispy chicken, and turkey
bacon. There’s even one with avocado! Not your thing? You could also start your day with a mushroom
and Swiss Croissan’wich, and that just sounds, well, delicious! You can pick up a mushroom and Swiss sandwich
in Malaysia, too, along with the Smoky Chicken Kingwich, which has smoked chicken, egg, and
cheese sauce. Head over to India, and you’ll be able to
get eggy sandwiches and wraps all day, including the delicious-looking King Egg sandwich. Burger King in the UK has gone a long way
in combining breakfast and lunch, offering the Breakfast King, which is essentially a
Whopper patty on a bun with some egg. Finally, New Zealand. They have standards like the Sausage & Egg
Muffin, along with the chance to get a meal that pairs your breakfast sandwich with a
chicken sandwich, a burger, or a sausage. BOGO coupons for Burger King’s Croissan’wich
breakfast sandwiches are pretty common, and you’ve probably used one if you go there very
often. But did you know they were sued for inflating
the price of their sandwiches for anyone who used a coupon? In 2017, Maryland resident Koleta Anderson
filed a class action lawsuit against the burger giant after she realized that she was being
charged a higher price for using a coupon. Charges varied by location, but in one store,
she paid $1 for a single Sausage Croissan’wich. When she used a BOGO coupon, though, she was
charged $4.19. Her findings were verified by not only her
lawyer and a private investigator, but also by the Miami Herald. Burger King denied any wrongdoing, but they
still settled. According to Today, they agreed to refund
customers either $5 or supply $2 gift cards for anyone who used the coupons and got overcharged
between Oct. 1, 2015 and May 19, 2017. Claims ended in 2018, but there’s an important
lesson to be learned here: check your receipts. Vegetarians and vegans were super excited
when Burger King added the Impossible Whopper to their menu, but there’s no need to wait
until lunch to hit up Burger King for some vegan options. According to Women’s Health, they have a few
vegan choices on their breakfast menu, too. While you might think of French toast as being
almost as much egg as it is toast, their French toast sticks are actually vegan. And, at just 230 calories and 11 grams of
fat, they’re not super terrible for you. Burger King’s hash browns are vegan, too,
and they’re only slightly higher in fat and calories than the French toast sticks. If that doesn’t sound like it’s going to entirely
cut it for breakfast, you should also know that their applesauce, apple pie, and their
drinks (except, of course, for the milkshakes) are all vegan, too. Ask nicely and you just might be able to score
some of these afternoon treats for breakfast, and apple pie for breakfast? Sign us up. Check out one of our newest videos right here! Plus, even more Mashed videos about your favorite
stuff are coming soon. Subscribe to our YouTube channel and hit the
bell so you don’t miss a single one.

13 Replies to “What You Need To Know Before Eating Burger King’s Breakfast

  1. 3:00 Which is several million people. Factory workers, retail, janitors, police, fire, hospitals, airports, truck drivers, and anyplace that's open 24/7.

Leave a Reply

Your email address will not be published. Required fields are marked *