Restaurant Marketing – Does Internet Marketing Really work for Restaurants?

Restaurant Marketing – Does Internet Marketing Really work for Restaurants?


Does Internet marketing really work for a
restaurant? Every time I hear this question all I can think of is that the person asking
it is really, really behind the times on things. The truth of the matter is the Internet is
a very large collection of marketing tools and marketing techniques, and usually I think
when people ask me this they are thinking if I put up a website will that work for me,
and if you think that just having a website on the Internet is enough Internet marketing,
it’s not. It’s just the tip of an iceberg. In fact, these days it’s more like a business
card. What you really need to be considering are all of the other components that are available
through the Internet that can help you with your marketing. You’ve got social media, Facebook,
Twitter, Pinterest, all of these ways to get your message out to your customer, but you
also have mobile, mobile apps, you’ve got SMS marketing, simple messaging systems. So
you can send text messages to your customers. There are a whole bunch of ways, so when you
say, “Does Internet marketing work?” I think that maybe when you’re asking that kind of
a question you’re thinking in terms of maybe a banner ad on somebody’s website or an AdWords
or a website yourself. Internet marketing is so much more. I mean the Internet is the
tool that can help you really get your marketing message out there. I encourage you to look
into all of these other components, particularly social media, text messaging, and mobile applications.
These are clearly the way of the future and mobile apps is absolutely taking off, particularly
for restaurants, but, and in fact, here’s another example. Review sites, Yelp!, Foursquare.
These are on the Internet, but do you actually market there. You know, market there by getting
the components on there, the reviews listed up there. This is hugely important for you
and I guess it’s Internet marketing because hey it’s on the Internet and you’re getting
your marketing message there, so you’ve really got to concentrate on things like reviews
as well as your typical message that you want to get to people, so I wish you look with
it, and I will see you out there. Hey, if you liked this video there is over
20 more of them. All you got to do is go to this website. Type in www, here let me help
you, www dot, just enter the website, go there, totally free, enjoy yourself.

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