Delivering food for Fido

Delivering food for Fido



(light upbeat music) – There are a lot of difficulties
to shipping pet food. The challenge is: without a proper package, it requires a lot of extra material to protect the item. Bags can be especially vulnerable and become damaged or
ripped during transit. – Amazon came to us and said that this is a major issue. Dog food, kibble, is especially breaking up in their fulfillment centers, and we decided that we needed to step up and try to solve this issue with Amazon as a partner. – We worked together. We gave them some of our designs. They tested them for durability from a shipping perspective. -One of the things that Hill's decided to do with their Frustration-Free Packaging was to take advantage of the real estate of the package itself to
convey a strong brand message. The design is easy to handle. It prevents damage. And ultimately, we're putting less waste in the customer's home. We want to deliver the best
customer experience possible and packaging is a big part of that. (light upbeat music)

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